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Analytics

What Data Really Matters for SMBs?

Calendar Updated on September 21, 2023

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What Data Really Matters for SMBs?

Working with small and medium-sized businesses (SMBs), I know how challenging it can be to manage data effectively. However, identifying and utilizing the right data with the right tools can significantly impact the success of an SMB. Let’s explore six data points that SMBs should focus on to improve their business operations.  Sales Data- Your…

Leveraging Social Media Analytics for Small Business Marketing

Calendar Updated on September 21, 2023

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Leveraging Social Media Analytics for Small Business Marketing 

The other day, I was having a conversation with a friend of mine.  Sarah is a small business owner who runs a bakery in a bustling city. She loves baking delicious treats and serving her customers, and she is so good at it!  However, she was finding it challenging to attract new customers and retain…

Tracking and Improving Small Business Financial Performance

Calendar Updated on April 10, 2024

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Tracking and Improving Small Business Financial Performance with Analytics

The importance of making informed decisions impacts your company’s financial performance.  Small business owners need access to accurate and current financial data to identify trends, track performance, and make informed decisions about where to invest their financial resources.  Data analytics are a critical factor.   According to a study by the Small Business Administration (SBA), small…

The Role of Machine Learning in Small Business Data Analytics

Calendar Updated on September 21, 2023

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The Role of Machine Learning in Small Business Data Analytics 

The potential impact of machine learning is powerful for small business data analytics.  Companies big and small are collecting loads of “big data” with ever-increasing needs for actionable insights. This has made machine learning a valuable tool for businesses looking to grow and compete.  However, with great power comes great responsibility, and it is important…

HR Analytics and Its Impact on Retention and Productivity in SMBs

Calendar Updated on September 21, 2023

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HR Analytics and Its Impact on Retention and Productivity in SMBs 

Retaining top talent and increasing workforce productivity are two major concerns, particularly for SMBs.  The current job market is highly competitive and many of the top candidates are extremely choosy.  Additionally, retaining the right employees is critical to the success of any business.  However, most companies have access to a wealth of human resources data…

How Small Businesses Can Improve the Customer Experience?

Calendar Updated on December 11, 2023

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Analyzing Customer Behavior: How Small Businesses Can Improve the Customer Experience

Small businesses come in all shapes, sizes, and markets, but they all play a vital role in our economy. One of the keys to the success of all businesses, but particularly small businesses, is a deep understanding of their customers.  Analyzing all aspects of customers’ behavior and interaction with a brand can help a small…

What Is Power BI? 

Calendar Updated on September 21, 2023

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What Is Power BI?

There are many analytics tools and platforms out there, making it sometimes difficult to choose what works best for your purposes.  Power Bi is one tool worth exploring.  It is a business intelligence tool that includes powerful visualizations for meaningful data analysis.  With Power BI, you can easily connect to a wide range of data…

How Data Culture Fuels Business Value in Data-Driven Organizations

Calendar Updated on September 21, 2023

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How Data Culture Fuels Business Value in Data-Driven Organizations

To truly be a data-driven organization, there must be a well-developed data culture in the company, from the highest-level leaders to those working in the trenches.  This is true whether you have a super-small company or a very large enterprise.  Data must be accessible to all stakeholders who not only can get their hands on…

Cloud-Based Analytics Tools

Calendar Updated on September 21, 2023

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Cloud-Based Analytics Tools

Many are turning to the cloud for all kinds of software solutions. Data analytics is no exception. Cloud-based programs have some key benefits. They can provide you with real-time access to data culled from a variety of sources and integrate them in one place. They can allow for multiple users to view and interact with…

Predictive Analytics

Calendar Updated on September 21, 2023

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Predictive Analytics

It’s that time of year that people are starting to make their new year’s resolutions to get fit. Gyms across the country are using that data and information to do some targeted marketing, offering sign-up incentives for new memberships and discounts to renew.  They know the historical trends that are replicable over time and take…

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